Review Comment:
The article describes a non-food to food product knowledge graph and its use in several consumer scenarios in a retail environment.
The topic and the application scenario are quite interesting and important to demonstrate the use of semantic and linked data technologies. The article presents a good overview of a comprehensive set of data, tools, and technologies that could be brought together to implement several advanced and interesting scenarios, including AR.
Yet, although the article clearly demonstrates a considerable technical effort to implement several interesting scenarios, the presentation and certain parts of the content are quite naive, especially when it comes to semantic technologies. Article does not really provide more insights than what the community already knows, and at several places it is very basic. Article needs to be consolidated considerably, more technical depth needs to be in place in terms of the use of semantics, and findings needs to be elaborated in depth.
Concretely:
- problem specification and the description of the approach are very hard to follow and diluted; it is too high level, and needs to focus on the actual problem and the role of KG and the tools provided
- the presentation of the article in general needs to be improved, much of content seems to be distributed all over the article. (Other simple stuff as well, paragraphs in the abstract, marking approach and problem separately rather than having a text that flows, etc.)
- there are several definitions and description spread around all over the article, such as semantic web, linked data, information extraction, simple description of a triple, those needs to be explained briefly (maybe in a background section) at a higher level considering the venue the article is submitted to
- Datasets, ontologies, and tools developed (or reused) need to be clearly described in a structured way. For example, there are several ontologies mentioned without any information regarding where they came from. Some might be developed by the authors, but then it needs to be explained why existing vocabularies and ontologies are not re-used (partially or as a whole)
- The technical details regarding the use of semantic technologies are very brief and therefore hard to see if the whole thing goes beyond a toy example
- The application scenario is not convincing and does not demonstrate a real adoption, rather prototypical, at least more details are required regarding the actual deployment (even it is just experimental)
- No evaluation is provided, which could be in terms of a user study, performance study, etc.
- An essential contribution with such an article could be by means of lessons learned; however, no substantial insights are provided here to cover up the lack of an evaluation
- A related work section would be needed to at least cover similar solutions (including those based on semantic technologies and those that are not)
- There are several strange claims throughout the article, which are hard to understand, these needs to be either explained or ironed out:
"Unfortunately, the Semantic Web lacks a semantically enhanced knowledge graph unifying non-food product information while the existing shopping applications lack a standardized connection to environment information"
"While these applications are impressive and a first step towards increased customer decision support, they often are too customized, meeting only certain consumer profiles"
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